Having just spent the weekend at the JCI UK Inspiration day hosted by JCI Reading (www.jcireading.co.uk/ID2011) focusing on Social Media and obtaining the best from it alongside what JCI means to some of its members, I thought a short article on Social for Business may be of use to some people.
We regularly hear that social media is taking over in terms of lead generation and that we should all be blogging twice a day and tweeting, facebooking, LinkinIning (think I just made that one up) about our informative blogs.
The reaction I see from most people when there here this is either;
I don’t have enough time to do that, I have actual work to do
or
What the hell am I going to write about without giving away all the knowledge I have spent years learning.
So let’s address these two point. So in reverse order, What and How:
What do you write about?
Whatever you write about it must be done with some enthusiasm, something that draws people into what you are discussing and shows that you are keen and able to help. One easy what to identify these is to know both your company and personal values. Once you know what you care about (and why) make sure you supply a consistent message to your readers. It also allows you to release responsibility to others to write some of the articles as you know everyone is ‘on message’.
How do you write without giving away all your knowledge?
By picking subjects that show you have knowledge you can are actually giving yourself ‘status’ showing that you are an expert in your field. A vast majority of what you know you discount as being valuable because you have already moved on to the next concept, idea or speciality. Therefore spending time working on what you do know that you can tell people ie Identifying your Resources, will be time well spent.
Moving onto having the time.
One of the main reasons most people feel they do not have the time is that they do not know the What and How, therefore they are constantly questioning themselves and what they are writing about. As soon as you know what is ‘on message’ and that you can quickly check that you are encouraging interest rather than giving away secrets you instantly cut out most of the time taken to write articles.
Therefore whenever you have an idea about what you want to write about you will be able to effectively write a short article that you can share on your blog.
Happy writing.
>> Related article ‘Begin with a blog behind‘
Pingback: Begin with a blog behind.